PYEONGCHANG, April 5, 2017 – Passion Crew is the name that has been given to the Games workforce for the PyeongChang 2018 Olympic and Paralympic Winter Games. This title will unite all staff, volunteers, ceremonies cast, securities and contractors who are supporting the delivery of PyeongChang 2018. All athletes, officials, spectators and members of the media will be greeted and supported throughout their Games experience by the Passion Crew which amounts to more than 87,000 people - around 56,000 during the Olympic Games and 31,000 during the Paralympic Games. The title was chosen to complement the Games slogan “Passion. Connected”
President of the Organizing Committee, Mr. LEE Hee-Beom said, “The Passion Crew will be the face of the Games along with the hundreds of athletes that will be competing for glory next year. By giving this collective group a name, it creates unity in their efforts and a ‘one-team’ ethos throughout all 54 functional areas (e.g. Sport, Ticketing, Security, Transport, Logistics). Staff and volunteers will unite under this title and we want everyone to feel a sense of pride and passion at being part of PyeongChang 2018.”
To help the Passion Crew connect with the various client groups at Games time - especially athletes and spectators - they will have a welcome gesture and message of support that will become synonymous with PyeongChang 2018:
Ari-ari: this is a Korean word used to cheer on sports teams with a very positive meaning behind it which translates to ‘making a road when there is no road’. This is a strong message to help the crew get through busy days, challenging situations, and unite in moments of celebration. The action that goes with this phrase will be to raise their arms in the air and open and close their fists twice.
Hello-crew: a friendly gesture amongst colleagues and the younger generation of people attending the Games. ‘Fist bumping’ is the positive and fun action that will get people engaged with others and having fun.
The Passion Crew will all be dressed in the same Games-time uniform - which will be unveiled towards the end of the year – to further cement their collective identity. The training for Korean volunteers began this month with workshops and teambuilding sessions. For the international volunteers, their selection will be announced in the coming weeks and online training will commence in May.