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CONCACAF and Toyota announce partnership with Gold Cup sponsorship deal

(Photo by Matthew Ashton/Getty Images)

MIAMI, July 6, 2017 - The Confederation of North, Central American and Caribbean Association Football (CONCACAF) announced that Toyota has joined the Confederation as an official partner with their sponsorship of the CONCACAF Gold Cup.

The sponsorship deal, which makes Toyota an official sponsor and the official motor vehicle of the CONCACAF Gold Cup, includes broadcast, in-stadium signage and messaging on stadium video boards. Per Toyota policy, the length of the partnership was not disclosed.

The Gold Cup begins next month and will be played across 13 U.S. cities from coast to coast. As a presenting sponsor of the Futbol Fiesta pre-game experience, which takes place at each of the tournament’s 14 venues, Toyota will have a strong presence in front of the more than half a million fans expected to attend Gold Cup matches this summer.

“We’re excited about the possibilities for this partnership as CONCACAF and Toyota work together through the CONCACAF Gold Cup, a championship which as it grows, continues to reach deeper into new and diverse demographics and markets,” said CONCACAF General Secretary Philippe Moggio. “Toyota understand the interests and passion of the region’s fans and will be a great partner in helping us enhance their experience at our Gold Cup through the Toyota Futbol Fiesta.”

Toyota joins CONCACAF as first-time sponsor of the Gold Cup, the preeminent national team tournament of the North, Central America and Caribbean region.

“We are thrilled to join in the excitement of the CONCACAF Gold Cup, alongside the millions of passionate soccer fans in the United States,” said Ed Laukes, group vice president, marketing Toyota. “Soccer is a passion point in the lives of many of our guests and we want to embrace the heart and soul of what it means to be a true fan of the game.”

Toyota will ignite soccer passions this July through its “Dale Duro” multichannel communications campaign featuring the Toyota Tundra. Celebrating the brave-hearted spirit of the vehicle and hardcore soccer aficionados, the campaign pays tribute to the heart, soul and sweat players pour into every moment they are on the field. Fans will also have a chance to test their skills at the Toyota Fan Zone, within the Futbol Fiesta presented by Toyota, which features a variety of fun-filled and social media shareable activities that will test their spirit, agility and dance moves in celebration of their chosen team and the CONCACAF Gold Cup.

Fans will be able to enjoy the Futbol Fiesta festivities featuring music, CONCACAF Gold Cup merchandise for purchase, and food and beverage in 20,000 square feet of interactive space in the outside lots surrounding the stadiums. Fans who have already purchased tickets to any Gold Cup match will be able to attend and participate in the Futbol Fiesta activities for that game.

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Per Toyota policy, the length of the partnership was not disclosed.

Taking place every two years, the CONCACAF Gold Cup is the official national team championship of the region, which includes North and Central America and the Caribbean. Drawing large crowds and millions of television viewers from across the region, the Gold Cup is a celebration of soccer, sportsmanship, and culture.

Twelve CONCACAF Member Associations have qualified for this year’s tournament. Those national teams are, in alphabetical order: Canada, Costa Rica, Curacao, El Salvador, French Guiana, Honduras, Jamaica, Martinique, Mexico, Nicaragua, Panama and the United States, all of which will compete for the Confederation title next month.

This year’s event will be broadcast live in the United States on FOX and Univision networks, transmitted on radio in Spanish by the Futbol de Primera network, and broadcast by additional rights partners in countries around the world.

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