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Dar Al Sharq and Spanish PRISA Group Accord to launch new Arabic digital sports platform 'AS Arabia'

Dar Al Sharq Group CEO Mr. Abdul Latif Bin Abdullah Al Mahmoud and the Ambassador of the State of Qatar to the Kingdom of Spain, His Excellency Mr. Mohammed Jaham Al-Kuwari (Photo: Al Sharq)

MADRID, September 26, 2017 - Dar Al-Sharq Group, represented by the E-management Company, and PRISA Group, represented by AS, have signed a partnership agreement to launch “AS Arabia” - a digital media platform covering 25 countries in the Middle East and North Africa for providing the best media services in the field of sports content for the Arabic readers.

The agreement was signed by, Dar Al Sharq Group's Vice Chairman, Sheikh Dr. Khalid Bin Thani Al Thani, and PRISA Group’s Executive Chairman, Mr. Juan Luis Cebrian.

The signing ceremony was attended by Dar Al Sharq Group's CEO Mr. Abdul Latif Bin Abdullah Al Mahmoud and the Ambassador of the State of Qatar to the Kingdom of Spain, His Excellency Mr. Mohammed Jaham Al-Kuwari.

Mr. Abdul Latif Bin Abdullah Al Mahmoud said at the press conference convened after the agreement-signing that Dar Al Sharq selected this partnership with AS, a PRISA's subsidiary, due to its international reputation, professionalism and long experience in sports media, which have brought it millions of followers and readers around the world.

He added: "This encourages us to explore future cooperation between the two groups, expand partnership activities and exploit the opportunities in the coming period in light of the preparations for the 2022 World Cup, the largest sporting event in the world."

Al Mahmoud pointed out: “Despite the blockade's great challenges we currently face at all levels, we have a firm determination to continue working harder than ever to achieve our development goals under the leadership of His Highness Sheikh Tamim Bin Hamad Al Thani, Emir of the State of Qatar along with our wise government which is now implementing an urgent strategy to achieve self-sufficiency for our nation and go on development and construction schemes.”


The new digital media platform “AS Arabia” will provide sports media services for 25 countries in the Middle East and North Africa (Photo: Al Sharq)

On his part, PRISA Group's CEO's Mr. Juan Luis Cebrian said: "The partnership with Dar Al Sharq Group represents an ambitious step in developing the Arabic sports content for readers across the Middle East and North Africa."

The signing, he noted, of this agreement marks the starting point for enhancing partnership between the two groups. He further stated that the partnership also strengthens closer ties between Qatari and Spanish brotherly peoples and among all Arabic readers in the Middle East and the entire world.

He deemed such fruitful relations to be an important element in building bridges of dialogue, trust and cooperation among peoples through this global platform which brings together 40 countries around the world.

Cebrian also said that the Spanish people feel pride for the distinguished relations between the two countries, and whose foundation was laid by His Highness Sheikh Tamim bin Hamad Al Thani, Emir of the State of Qatar and His Royal Majesty King Felipe VI of Spain, which contributed to the establishment of several Spanish-Qatari projects and bolstering cooperation relations between businessmen in both countries.

“AS” which is one of the global sports press pioneers, has an estimated 8 million followers on the web. The partnership with Dar Al Sharq - as one of the leading press and media institutions in the Gulf Area - will achieve a major development in the Arabic sports journalism sector throughout the Arabic sportscontent that will be published on AS Arabia website, targeting the Arab readers across 25 countries in the Middle East and North Africa.

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