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April 8, 2008
New President for Canada's sports media

Sports Media Canada's new President, Steve McAllister

From Don Goodwin

Executive Vice President, Sports Media Canada

TORONTO, April 8, 2008 - Steve McAllister, a veteran of 27 years in the communications industry, is about to take on two new responsibilities. Sports Editor of the Toronto Globe and Mail for the past seven and a half years, Steve is about to take over as editor of and also as President of Sports Media Canada.

Steve's Globe duties were expanded not long ago to oversee the growth and development of the website. It has grown in size, scope and importance to the point where it needs the fulltime attention of an able manager and leader.

During his tenure as Sports Editor of the paper, the Globe relied on him to coordinate coverage of three Olympic Games (2002 Salt Lake City, 2004 Athens and 2006 Turin), along with special coverage of the Calgary Flames, Edmonton Oilers and Ottawa Senators in the Stanley Cup finals.

In the new position as editor of Steve will focus on working with the sports department and online team at the Globe to produce content for what has become the premier newspaper website in the country.

Most of Steve's time in communications has been in newspapers large and small ... but he also put in a few years as Communications Director for Tennis Canada.... so he has worked 'both sides of the street' so to speak.

That's one of his new responsibilities. The other is his appointment this month as President of Sports Media Canada replacing his recently-deceased good friend George Gross.

Among the pressing challenges facing him in the new Sports Media Canada role, Steve will lead an eight-person Board of Directors on to the next Achievement Awards process with the 2008 Awards Luncheon slated for October 16th.

The heart attack death of George Gross leaves a large gap in the Sports Media Canada administration team but Steve who had been serving as the association's First Vice President is well positioned and well prepared to pick up the reins.

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