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Record TV coverage for 2009 Berlin World Athletics Championships
Sebastian Bayer, Gold medal winner Mens Long Jump at European Athletics Indoor Championships in Torino 2009, stands in front of a display for the 12th IAAF Athletics World Championship 2009, during a reception at Berlin's town hall on March 9, 2009 in Berlin, Germany. The 12th IAAF World Championships in Athletics will be taking place from August 15 - 23, 2009 in the Berlin Olympic Stadium. (Photo by Andreas Rentz/Getty Images)
 

From the IAAF

(Scroll down for French)

MONACO, May 29, 2009 - Athletics fans in 212 different territories will be able to follow television coverage of the  2009 IAAF World Championships, a record for this event.

These figures have been achieved thanks to an agreement in the last region to remain unsold, namely the Indian Sub-Continent. The Asian Broadcasting Union (ABU) has agreed to extend its current deal in order to include this +region. The ABU will now provide coverage of the event in 22 territories across the Asia Pacific region.

Additional countries have also been added to the previously announced deal with the Organizacion de Telecomunicaciones Ibero Americanas (OTI) meaning this arrangement will cover 9 countries in the region.

The IAAF is also happy to announce the conclusion of an agreement with Canal France International (CFI) to extend coverage in Sub Saharan Africa by granting its sister company, TV5, rights to broadcast highlights of the event on satellite. Whilst this further agreement will not affect the territorial reach, it is yet another proof of the improved coverage that the 2009 IAAF World Championships will deliver.

IAAF President, Lamine Diack, said: “I am very happy that, through the combined efforts of Dentsu, the EBU and the IAAF, our top competition can be seen by TV viewers in the vast majority of our 213 IAAF Member Federations. There is no doubt that fantastic images of our best athletes from the World Championships in Berlin will offer the best possible promotional tool for athletics – on a truly global scale.”

The 12th IAAF World Championships in Athletics will take place in Berlin, Germany from August 15  - 23, 2009.

++++

FRENCH

couverture tv record pour les championnats du monde d’athletisme de Berlin

29 mai 2009

Monaco – L’IAAF a le plaisir d’annoncer que dans le cadre des Championnats du Monde
d’Athlétisme 2009, des accords de droits télévision couvrant 212 territoires ont été
conclus ; un record absolu pour cette compétition.

Ce chiffre a été atteint grâce à une entente concernant l’unique région non encore
desservie : le sous-continent indien. L’Union Asiatique de Radiotélévision (ABU en
anglais) a accepté d’inclure cette région dans sa zone de couverture actuelle. De
fait, les championnats seront diffusés dans 22 territoires de la zone
Asie-Pacifique. D’autre part, de nouveaux pays ont été intégrés au récent contrat
passé avec l’Organisation des Télécommunications Ibéro Américaines (OTI) qui porte à
9, le nombre de pays de la région qui bénéficieront d’images des championnats.

L’IAAF se réjouit également d’un accord intervenu avec Canal France International
(CFI) qui octroie à TV5, sa société sœur, les droits de retransmission par satellite
des moments forts des championnats, en Afrique sub-saharienne. Bien que cet accord
supplémentaire n’ait pas d’incidence directe sur le nombre de territoires couverts,
il atteste des progrès réalisés dans la diffusion des Championnats du Monde
d’Athlétisme 2009.

Le Président de l’IAAF, Lamine Diack, s’est félicité de ces signatures : « grâce aux
efforts conjugués de Dentsu, de l’UER et de l’IAAF, notre compétition phare pourra
être vue par les téléspectateurs dans la quasi-totalité de nos 213 Fédérations et
j’en suis très heureux. Il ne fait aucun doute que les images fantastiques des
meilleurs de nos athlètes aux Championnats du Monde de Berlin, constituent un outil
exceptionnel de promotion de l’athlétisme, à une échelle véritablement globale. »

12èmes Championnats du Monde d’Athlétisme, Berlin, Allemagne, 15 - 23 août 2009


 
 
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