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May 28, 2012
Servus TV wins Sport Media Austria award

Picture – standing from left: Philipp Bodzenta (Coca-Cola), Christoph Bauer (Youth Award), Hannes Biedermann (Multimedia), Felix Lill (Print 1), Michael Kuhn (SMA president), - first row from left: Mathias Peschta (TV and main award), Jürgen Feichter (photo) and Reinhard Krennhuber (print 2). – Foto: Günter Pfeistlinger
by Josef Langer, Secretary General, Sports Media Austria

VIENNA, May 28, 2012 - TV spectators and the supporters in stadiums just hear a whistle blown, whenever a referee makes a call in a game.But they do not know how players speak with referees or even how the referees themselves speak to the players.

Mathias Peschta, a member of Sports Media Austria, produced a TV-documentation for “Servus TV”* a private TV channel owned by Red Bull-Boss Didi Mateschitz) titled “Referees – the third squad” which won the Austrian Sport journalist Award – presented by Coca-Cola

In the Servus TV report you can see the preparation, the work on the field and after the discussion about decisions of a soccer referee in Austria’s top league as well as an ice hockey referee also in the first league.

There were some funny comments heard – even the hockey referee motivating the players: “Check him, Yeahhh, that’s what we want to see,” – but sometimes its after a two minutes penalty ….

The Austrian Sport journalist Award has a prize money of 7000 Euro. The first place is honoured with 2000 Euro. The winners of the other categories get 1000 Euro, and the youth awardee takes home 500 Euro. The winners of the other categories 2012 are:

Print: Reinhard Krennhuber and Stefan Kraft for a story in the magazine“Ballesterer” and also Felix Lill (he got the hat trick award – 3 years, 3 times) for a story in the magazine “Wienerin” Foto: Jürgen Feichter from EXPA Pictures Multimedia: Hannes Biedermann for the annual ice hockey blog on “” and also “Servus TV” Youth Award: Christopher Bauer, a 22 years old photographer.

At the annual congress of Sports Media Austria in May in Schladming (Styria) the awards were presented by SMA president Michael Kuhn and Philipp Bodzenta, the representative of Coca-Cola.

The main winner Peschta said:“I am very happy, that we from West4Media could produce such a report for Servus TV. We are a young company and this award will be motivation for the future.”

*Click here to see the winning story

Password: speising

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