LONDON, July 13, 2012 - As we countdown to the last 14 days before the Opening Ceremony of the
London 2012 Olympic Games (27th July 2012), P&G opens the doors to
its Olympic Village salon where athletes can enjoy complimentary beauty
and grooming treatments throughout the Olympic Games.
To help
open the P&G Salon, Mayor of London Boris Johnson met with guests
enjoying makeovers by world-class beauty, grooming and hair experts.
The Mayor of London Boris Johnson said: "Having P&G's grooming
experts on their doorstep in the Athletes Village will be a real bonus
for the 2012 athletes. After long days of grueling training and
competition I'm sure a bit of pampering and relaxation away from the
spotlight of the Games will be in high demand."
As part of its
international ‘Thank You Mom’ campaign, P&G has bought together a
team of leading make-up artists and hairstylists to offer a wide range
of free treatments, including professional haircuts, color from Wella
Professionals, party styling by Pantene, grooming by head&shoulders,
Gillette and Braun, skin consultations by Olay and makeup treatments
including patriotic nail art by Max Factor.
The P&G Salons will
offer up to 25,000 treatments over the course of The Games – that’s
25,000 opportunities for P&G to say “thank you” – across three
salons located in The Olympic Village/Paralympic Village, International
Broadcast Centre and Main Press Centre (IBC/MPC) complex and Wella
Studio in central London.
P&G launched its ‘Thank You Mom’
campaign to celebrate and recognize the contributions of all moms across
the world for their hard work and daily sacrifices, particularly the
role of Moms of Olympians as the true heroes behind the Games. The
P&G Salon in the Olympic Village is part of P&G’s commitment to
serving athletes and their Moms, and will play a key role in providing
makeovers and treatments for them throughout the events.
Marc
Pritchard, Global Brand Building Officer at P&G, said: “We are
committed to highlighting the incredible things Moms all over the world
do on a day to day basis, and are thrilled to launch the P&G Salon
at The Olympic Village today. This might be an exciting time for the
world, but for the athletes and their parents it’s the culmination of a
lifetime of hardwork, support and early-morning starts. A bit of
pampering is a great way for Moms, athletes and friends to get ready for
the opening ceremony and beyond and we’re really proud to welcome them
into our P&G Salons.”
The P&G Salon will offer female and
male treatments by either pre-booked appointments or via ‘express’
stations (on a first come, first served basis). There will be an
opportunity for guests to photograph themselves and share their new
looks on their personal social media accounts.
Avid beauty fans
can get involved in P&G’s London 2012 Olympic Games beauty program
by downloading the FREE P&G Beauty Recommended App; a beauty app
packed full of insider tips, knowledge and three exclusively curated
‘Beauty Spots’ tours of London. Created exclusively for P&G by
leading experts from the worlds of fashion, beauty and culture, the
P&G Beauty Recommended App gives a unique perspective of London
through a beauty lens.
Notes to Editor
P&G
brands touch and improve the lives of mothers and their children day in
and out around the globe, whether it is by making babies’ nights drier
and more comfortable, a teenager’s kiss more confident, a job situation
more relaxed or graying hair less daunting.
The P&G Beauty
Recommended App can be downloaded for free within the UK from 15th June,
2012, from http://beauty.supersavvyme.co.uk/app .
*P&G Salons
P&G Salon at the Olympic Village/Paralympic Village – Open 12th July to 12th September
Athletes
staying at the Olympic and Paralympic Village will all be given
exclusive access throughout the Games to the P&G Salon located in
the heart of the Village Plaza. Services will be free of charge to all
athletes and will include female and male treatments and special
appointments for patriotic makeup and nail art, deepening P&G’s
Olympic link and providing pampering experiences to help athletes look
and feel their best.
P&G Salon at the International Broadcast Centre and Main Press Centre complex – Open 13th July to 12th September
The
P&G Salon at the International Broadcast Centre and Main Press
Centre complex will provide free salon services to all accredited media
personnel throughout the Olympic and Paralympic Games. Located at the
IBC/MPC on the Media High Street, the P&G Salon will offer fast
track male and female treatments on a first come, first served basis.
P&G Salon at the Wella Studio in London - Open 25th July to 11th August 2012
The
P&G Salon at the Wella Studio on Mortimer Street in Central London
welcomes international athletes, their families and the media attending
the Olympic Games. As well as complimentary pampering guests can enjoy
the Beauty of the Olympic Games photographic exhibition or take a drink
at our beauty bar.
Gemma Coxedge + 44 771 748 3722 / gemma.coxedge@hkstrategies.com
Hannah Lacey +44 778 987 2310 / Hannah.lacey@hkstrategies.com
Philippa Short +44 20 7413 3787 / Philippa.short@hkstrategies.com
Laurel Waldron +44 20 7413 3450 / Laurel.waldron@hkstrategies.com |
