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July 14, 2012
CONCACAF appoints Enrique Sanz as General Secretary

Photo:CONCACAF

NEW YORK,July 14, 2012 - The Confederation of North, Central American and Caribbean Association Football (CONCACAF) announced friday that Enrique Sanz has been appointed General Secretary, effective July 25, 2012. Sanz will succeed Acting General Secretary, Ted Howard, who has been in this interim role since January 2012, following the resignation of Chuck Blazer.

CONCACAF President, Jeffrey Webb, made the appointment, which was unanimously approved by the CONCACAF Executive Committee.

"Sanz will have a key role in the administration of CONCACAF. I am certain that we have found a professional with competence and integrity to implement our road map to reform," said Webb.

Colombian born, Sanz has been closely related to the soccer world for the past fifteen years. The 38-year-old Sanz will be leaving his current position as Vice President of Traffic Sports USA, a leading soccer marketing company in Latin America, where he has headed the CONCACAF region since 2005. During this time, he became part of the team that laid the foundation for the NASL (North American Soccer League) in the United States. He also worked in a team that founded various football clubs and was crucial in the development of players in the region.

"I am honored to have been appointed as General Secretary," Sanz expressed."Although not without challenge, I foresee a great new era for the confederation."

Prior to joining Traffic Sports USA, Sanz was founder and CEO of Media Sports Marketing, a football marketing agency.Additionally, Sanz was Vice President of Interforever Sports, a premiere soccer marketing company in the CONCACAF region.

"With this appointment, and as part of CONCACAF's new leadership, I understand that my mandate is to oversee the administration of the CONCACAF, so that we may achieve our mission, which is to develop football throughout the region," Sanz said.

Enrique Sanz Bio:

Enrique Sanz was born in Colombia in 1974. He has been closely related to the football world at a personal level since childhood and for the past 15 years at a professional level.

Responsible for business development activities on different roles within the CONCACAF region at Traffic Sports USA, a leading soccer marketing company in Latin America, he consolidated and managed relationships with FIFA and CONCACAF representatives and federations for more than a decade.

Overseeing a team of almost 50 people in such vast areas as management, marketing, finance, human resources and operations, Sanz emerged as a well-rounded professional within the world of sports and, more specifically, the football field.

After a nourishing time at his current position as Vice President of Traffic Sports USA, where he was heading the region since 2005, he has accepted the challenge of stepping into the CONCACAF organization as its General Secretary.

During his time with Traffic Sports USA, he became part of the team that laid the foundation for the NASL (North American Soccer League) in the United States. He also worked in a team that founded various football clubs and was crucial in the development of players in the region.

Prior to his latest position, Sanz was founder and CEO of Media Sports Marketing, a football marketing agency.Additionally, he was Vice President of Interforever Sports, a premiere soccer marketing company in the CONCACAF region.

Although his primary residence has been in Miami for the past 13 years, Sanz has travelled the world extensively, gathering vast multicultural experiences and harvesting a broader mindset.

Sanz has a B.S. degree in Marketing and Advertising from the University of Politecnico Grancolombiano and, in 1999, earned a Master's Degree in Sports Event Marketing and Management from New York University. Since then, he has furthered his studies with training courses and professional seminars that have complemented his expertise in the field.

Sanz is married and has a son.


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